100 Books for Uni

 

‘What course?’ you’ll ask yourself – Advertising & Brand Management

Worth mentioning:

• It’s not finished yet!
• They’ve been useful to me through the years in uni and not only;
• It was initially a ‘Top 10′ post that evolved into something bigger;
• Yes I do read a lot and I’ve read all of these, otherwise I wouldn’t recommend them;
• No, I don’t own all of them. I’d say ownership is at about 60%, rest are from libraries and/or borrowed from friends;
• This list is not to be taken too seriously.
• I may have missed out important ones, feel free to email me and let me know or ask;

1. Behind the Scenes in Advertising by Jeremy Bullmore
2. A Guide to Excellence in Advertising edited by Leslie Butterfield
3. How to Plan Advertising edited by Don Cowley
4. The Employer Brand by Simon Barrow
5. Ageless Marketing/The New Customer Majority by David Wolfe
6. Stumbling on Happiness by Dan Gilbert
7. The Elongating Tail by Chris Anderson
8. The Wisdom of Crowds by James Surowiecki
9. Jack Trout on Strategy: Capturing Mindshare, Conquering Markets by Jack Trout
   
10. The 22 Immutable Laws of Branding by Al & Laura Ries
    
11. The Paradox of Choice: Why More is Less by Barry Schwarz
12. A Theory of Shopping by Daniel Miller
13. Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls
14. How to Win Friends and Influence People by Dale Carnegie
15. Building Strong Brands by David A. Aaker
16. Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture by Taylor Clark
17. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
18. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
19. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner
20. Confessions of an Economic Hit Man: The Shocking Story of How America Really Took Over the World by John Perkins
21. Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel
22. Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
23. 9.99 by Frederic Beigbeder
24. Strategic Brand Management: Building, Measuring, and Managing Brand Equality by Kevin Keller
25. Consumers by Eric J Arnould, Linda Price, and George M Zinkhan
26. Consumer Behaviour: A European Perspective by Michael R. Solomon, Gary Bamossy, Soren Askegaard, and Margaret K. Hogg
27. The Business Environment by Ian Worthington and Chris Britton
28. Principles of Marketing by Philip Kotler and Gary Armstrong
29. Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson
30. Green Eggs and Ham (Dr.Seuss Classic Collection) by Dr. Seuss (yes I’m serious)
31. Chasing Cool: Standing Out in Today’s Cluttered Marketplace by Noah Kerner and Gene Pressman
32. Microtrends: The Small Forces Behind Today’s Big Changes by Mark J. Penn and E. Kinney Zalesne
33. No Logo by Naomi Klein
34. Wally Olins On Brand by Wally Olins
35. The New Guide to Identity by Wally Olins
36. 100 Leo’s: Wit and Wisdom from Leo Burnett by Leo Burnett (still have one, oh the days)
37. Ogilvy on Advertising by David Ogilvy
38. Confessions of an Advertising Man by David Ogilvy
39. Screw It, Let’s Do It: Lessons in Life by Sir Richard Branson
40. Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan
41. Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit by John Simmons
42. Guinness Is Guinness…: The Colourful Story of a Black and White Brand by Mark Griffiths
43. Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
44. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig
45. The Origin of Brands by Al Ries
46. Brand Gap by Marty Neumeier
47. Blog Marketing by Jeremy Wright
48. The Green Marketing Manifesto by John Grant
49. Join the Conversation: How to Engage Marketing-Weary Consumers… by Joseph Jaffe
50. Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay
51. Mcdonalds: Behind the Arches by John F. Love
52. Lovemarks: The Future Beyond Brands by Kevin Roberts
53. How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman
54. Questionnaire Design by A.N. Oppenheim
55. The Business of Brands by Jon Miller
56. Boo Hoo: A Dot Com Story by Ernst Malmsten
57. Punk Marketing: Get Off Your Ass and Join the Revolution by Richard Laermer and Mark Simmons
58. Reality in Advertising by Rosser Reeves (Amazon is crap at this but you might find it in libraries)
59. Story by Robert McKee
60. The Simple Truth in Advertising
61. The Morning After by Jean-Claude Kaufmann (I haven’t read this in English so not sure if it even exists translated)
62. La femme seule et le prince charmant: Enquête sur la vie en solo by Jean-Claude Kaufmann (amazon fails again, translation would be “The Single Woman and Prince Charming – Study on Solo Life”)
63. Dirty Linen: Couples as Seen Through Their Laundry by Jean-Claude Kaufmann (amazon sucks)