Honey, There’s Something With The French
November 19, 2007
I like France, I don’t really like the French. I don’t like it because I’m unsure of how it works and because it’s like a piece of porcelain that unless handled with care could break any moment.
I am not sure about what they put in their food this year though, looking at the strange pieces of advertising they came up with. To illustrate this:
1. Orangina
Is the reason why I’m glad I won’t be bringing my kids up in France. The agency that spent too much time watching hentai-tentacle-porn and lurking deviantart is FFL Paris. I shall forever be scarred.

Orangina Bear. No, not the octopus. November Fool’s!
If I were a kid, that’d make me cry and go to my room and hide under the bed.
2. Discovering London
I’ve talked about this before, they seem to be rude or it’s just us me misunderstanding them. The Eurostar ones are saying ‘Go to London and get your kicks‘ in a very literal way. Or just policemen streaking and other strange things.

Leg, Paris is the culprit in this case…
3. Punk is 30 Years Old
Punk’s not dead but French advertising might need CPR. TBWA/MAP, France. Knickers overboard!

4. Brandt Shared Apartment
It’s a nice concept I think but…what were you thinking?

Here’s the video for the last one, watch and be amused. Or amazed. Or bit of both. Shocker!
Advertising is the kind of job where you CAN go to an interview and answer “because there’s so much shit out there, I think I can do a lot better” when asked “Why do you want to work in advertising?”.
Is France the new Holland and Paris the new Amsterdam?




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December 21, 2007 at 4:35 pm
[...] Italy seems to have an interesting take on advertising and consumer insights. Very much like France I’d say. Given we’re only talking about snowboarding magazines in Italy it seems odd. I [...]
February 22, 2008 at 12:47 pm
Those Eurostar one’s are odd. I kinda like the images, being a bit of a Mod, but don’t really see what relevance it is to London or the Eurostar.
I mean even the most noted mod v rocker scuffles were in Brighton, not London. Maybe I’m missing something in the translation.