Oh, The Choices

I’ve noticed something really interesting about Beck’s in Romania. Their campaign mostly revolves around choices and the idea that ‘Life is What You Choose’. I’m not sure about the UK but here the cans look really good, pretty much like their website and the doors in two colours:

“With the guys” / “With the girls” 

“A romantic night” / “An excuse sent by text”

If you’re drinking alone it just makes you want to get a black pen and cut off the choice you’ve ignored albeit some of the options making you look like a very sad person who would take <something else> over a night out with a girl. But oh well. Can’t have them all!