Had anyone asked me to write copy for a coffee ad, I would have written them a novel called ‘Unsleep Observations‘ about table corners, staples, sockets and plugs, carpets, sofas and paint coming off the walls (and where) in the office.
This coffee called ‘Ugly Mug’ hailing fron Tennessee could have done with some quirkier copy in some other executions which I haven’t posted but this is BAD ASS copy as some would say. I’d buy that coffee. I’d drink it till the end of my life if it actually tasted good as well. Some people might be aware of how picky I am and in about 700 ads a day I watch or look at willingly, this is the first time in five months I can say “hell yeah!”. And bad ass planning as well – I always wondered why everything had to be ‘nice’ and ‘warm’ and ‘friendly’ about coffee. Well, fuck you! The coffee I wanted hadn’t been invented. This aggressiveness can mould pretty well to anything else they’d want to say. It concentrates all the hate in just a few brilliant ads. What other coffee you know of says so much with so little (”Ugly Mug”) ? I got so excited I forgot whatever else I was going to say. So here’s the stuff:
This one reminds me of The Streets – Not Addicted (”He’s not addicted, he can stop any time“)
…creatives understand!
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pisspoorenglish said
I like the second one, as I can really relate to that ‘fuck off you chirpy bastard it’s not even 9am’ feeling. Good stuff.