More Stupid Than the Others

Via Neil Perkin (Only Dead Fish) I found this awesome ad for an indie film festival in Buenos Aires:

It’s got some lovely insight into it. I can somehow relate as I had to do some stuff for a short movie festival a couple of years ago; it’s awesome when you have an interesting and funny product that has a story of its own - like independent movies which carry the stigma of ‘movies only elitists and pretentious, precocious teenagers watch’ just because they don’t have big budgets and would rather sell a story than a famous movie star or cliché plot and conflict. Like with Once, Inland Empire, Cashback and many others. It’s a bit like Marmite, you either like them or don’t, you can’t just think ‘they’re okay, but…’

The moustache thing though…that’s different. That reminds me of conversations about tea and what we feel when we drink tea. It makes you want to grow a moustache (well, not me) just to see what it feels like. It teaches people that don’t have a moustache what it’s like to be part of an elitist little group. All that for a film festival. That’s nice.