Mates versus dudes, I wonder if Coors and Carling will want to stray off their ‘You know who your mates are’ campaign to create something equal or greater than Bud Light’s ‘Dude’ and Dude Madness
Checking out my dudeness, there’s ‘estro dude’, ‘laugh track dude’ and ‘robo dude 4000′.
Imagine the brainstorming for this : who do we sell beer to? Guys! No, dudes! (Replace Bud Light with Carling and answer with ‘mates’)




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