If I Worked For…

June 1, 2008 at 3:33 pm · Filed under Advertising, Consumers, Random Thought, Sarcasm, Strategy ·Tagged , , , , ,

  1. Greggs – I’d start by changing the so 90’s “It’s all about me in plain HTML” website that looks very old and outdated and instead focus it on what my business is all about, aka food. Essentially, Greggs right now doesn’t ring any bell to me apart from ‘pastry’, if I’m not mistaken maybe it’s the same for many other people – sign that the sandwiches and meal deals are OK but seriously, do what you’re best at in the end. The so-called ‘trying to improve the shopping experience’ they boast is a nice thing but I have yet to see a day with no queues in Greggs at lunch time; sign that it’s either very popular or they’re all under-staffed. If it’s a snack or very short lunch-on-the-go kind of place then it’d be cool if I could see the products from somewhere in a distance, cause maybe I’m not familiar with the menu and I’ll make everyone wait in the (long-ass) queue mentioned earlier because I don’t know what to order. Mostly because everyone else’s legs are in the way of where the food is! That being said, then it’d be cool if they could recommend me some tasty pastry which is (as opposed to sandwiches and rolls) hot and lovely on the inside. This ’shopping experience’ would be even nicer if they pointed out the nearest bench I can sit on so the food I am stuffing myself on doesn’t get blown away by the wind while I’m at it and not somewhere in an office. That and food can only be enjoyed by sitting down! I’d be quite happy if my food wanted to make me feel comfortable even if it was a very unhealthy replacement for lunch.
  2. Domino’s – I’d seriously base some strategy around the delivery people, whether they walk, run or drive to where I live and the various houses they must see. If I mention “throw a rock at my window” as details on how to get me to answer the door I think they might just do it. Since Domino’s have their ads during all these TV series (this slob that’s just lounging on the sofa) and Britain’s Got Talent, they must try to get people to answer the door since most of them forget about their pizza if they get distracted. Get your slings out, I live on the fourth floor please! No we don’t have a receptionist! Thank you!